Etiquette

Etiquette is the customary code of polite behaviour in society or among members of a particular profession or group.

Important to have in media 
- Helps to get up media industry faster
- There are lots of interviews so people will only want to partake if you are polite 



Advertising account representative

• Typical starting salaries range from £19,000 to £24,000.

• More experienced executives and account managers can earn around £30,000 to £40,000, while account directors can earn up to £55,000. Senior account directors might earn up to £65,000

• meet and liaise with clients to discuss and identify their advertising requirements

• work with agency colleagues to devise an advertising campaign that meets the client's brief and budget
• present (alongside agency colleagues - particularly the account manager) the campaign ideas and budget to the client
• work with the account manager to brief media, creative and research staff and assist with the formulation of marketing strategies
• liaise with, and act as the link between, the client and the advertising agency by maintaining regular contact with both
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