Analysing television adverts - Conventions

Who is speaking?
Is there a voiceover?
Who is the target audience?

What text has been used?
Why has it been used?
Have any specific techniques been included?

What are the target audience encouraged to do?
How is this demonstrated?

Diesel - Only the brave 

 Establishing shot -Misty tropical rainforest
Logo - Red - Bold
Diesel - Motivating, Bold

Voice - Masculine
Close up - Jungle man - Tarzan (Lookalike)
Moving shot - Running through the jungle towards a city

Close up of wrist - Shows a bracelet
Also, hand makes fist - Indicates fight / Reinforces masculinity

Low angle shot - Makes him look dominant
Low angle on Goat - Dominant, masculinity

wide-angle shot to show what he's conquered

Take over tomorrow, only the brave wild. 


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