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Analysing television adverts - Conventions

Who is speaking? Is there a voiceover? Who is the target audience? What text has been used? Why has it been used? Have any specific techniques been included? What are the target audience encouraged to do? How is this demonstrated? Diesel - Only the brave  Establishing shot -Misty tropical rainforest Logo - Red - Bold Diesel - Motivating, Bold Voice - Masculine Close up - Jungle man - Tarzan (Lookalike) Moving shot - Running through the jungle towards a city Close up of wrist - Shows a bracelet Also, hand makes fist - Indicates fight / Reinforces masculinity Low angle shot - Makes him look dominant Low angle on Goat - Dominant, masculinity wide-angle shot to show what he's conquered Take over tomorrow, only the brave wild. 
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Etiquette

Etiquette is  the customary code of polite behaviour in society or among members of a particular profession or group. Important to have in media  - Helps to get up media industry faster - There are lots of interviews so people will only want to partake if you are polite  Advertising account representative Typical starting salaries range from £19,000 to £24,000. More experienced executives and account managers can earn around £30,000 to £40,000, while account directors can earn up to £55,000. Senior account directors might earn up to £65,000 meet and liaise with clients to discuss and identify their advertising requirements work with agency colleagues to devise an advertising campaign that meets the client's brief and budget present (alongside agency colleagues - particularly the account manager) the campaign ideas and budget to the client work with the account manager to brief media, creative and research staff and assist with the formulation of mar...
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Jobs within advertising

Personal, professional and etiquette - Attributes  Specific traits to a person that can identify strengths and weaknesses Personal - Communication - Teamwork - Problem-solving - Attitude Positive - Leadership - Determination - Imaginative Negative - Communication - Time managment Managing your time Public image Personal development Professional development Resilience Focus Creativity Communication skills Leadership skills Design skills Bring passion Talk straight Embrace change Show respect speak up Keep promises Give support Truly listen Actively collaborate Marketing executive-  Marketing executives plan, develop and implement marketing campaigns to help persuade audiences to watch an animation. They work very closely with public relations (PR) and sales professionals. Marketing manager - Marketing assistant -
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Advertising slogans

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Tesco - Every little helps  Asda - Save money live better  EA Sports - It's in the game  KFC - Finger lickin' good Repetition  Present tense  Brief  Slogan https://www.youtube.com/watch?v=RAXbrXAgvWU Paddy Power advert.  Humour  Use of puns 
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Advertising

Media platforms used to advertise; Magazine adverts Video adverts Social media adverts  Newspaper adverts Billboards Electronic boards  Sporting gear  TV adverts cinema adverts podcast What is the consistency of the message? The consistency of the message is that when drinking Evian it will make people feeling younger.  Who are the different target audiences and why? The target audience is young adults who are into running, this is because it is based in the areas runners will be.  Boys will be boys Why is it controversial? Massively unfair representation of real like scenarios  Nike crazy dream what are the different target audiences? All audiences because it tells them to follow their dreams no matter what they have that might prove to be a downfall to the. Iceland advert The reason this advert was taken down is that it was seen as too political for some viewers. My opinion is that there were no visible is...
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